BT SPORT / WWE MOVING DAY
We moved WWE across the capital in real time from Sky’s HQ to BT Sport in one epic day. Mixing the energy of wrestling with the drama of moving home creating pure campaign chaos. Led multiple brilliant teams to bring this madness to life.
Role: Creative Director Directed by Rob Rafalat at Dark Energy
Gold at the Campaign Experience Awards, 2x Winner at The Drum OOH Awards, Gold at the Outdoor Media Awards, Silver at Creative Circle, Winner at The Drum Content Awards, Bronze at The Lovie Awards, Bronze at Epica, 4x Finalist at The Caples, 3x Finalist at The Drum Experience Awards, 2x Finalist at the Marketing Week Masters, Highly Commended at The Drum PR Awards, Finalist at the CIPR Awards
Case Study / Everything you need to know about the big move across the capital.
Packing Up 30” / 9am at Sky offices in West London, kicking off the big move.
Bend-E Bike & Big Men Small Car / Wrestlers causing havoc on their way to BT Sport.
The Arrival 30” / Seth and Becky finally arrive to burn it down.
House Warming Party / The Superstars had a brawl on mass to mark their arrival.
