eBAY / CUBID
Introducing the cheeky cherub and anti-hero of Valentine's Day, Cubid. On a mission to hook you up with the items you long for from your eBay Watch List. And while dates might let you down, your bargain YSL bag never will.
A proactive bit of work that became very much active.
Role: Creative
Advertising Association Ad of the Week, featured in Campaign, AdAge, The Drum and Little Black Book
eBae / A social takeover that repositioned eBay as a cheeky cherub over Valentine’s.
Post Pangs / We created nearly 100 pieces of content to get folks frothing over their favourite things.
Viral Infection / Everybody from Abi to Aldi got involved.
In the Mood / More posts and heavenly copy helped the masses get in on the action.