BT Sport
Unscripted
Can you script an entire football season before the first day of kick-off? We gave it a go. Then it all kicked off. Leading multiple teams on this pitch-winning project that brought the BT Sport account into the agency.

Role: Creative / Creative Director
Gold, Silver & Bronze at Cannes Lions, Yellow Pencil at D&AD, Grand Prix, 4x Gold & Silver at the DMAs, Gold & Silver at the Clios, Gold & 2x Silver at Creative Circle, Gold & Merit at The One Show, Gold at LIA, Winner at Eurobest, Gold at Epica, Winner at The Webby Awards, 4x Winner at the Marketing Week Masters, 3x Gold at The Lovie Awards, Gold & 3x Silver at The Caples, Gold & Silver at the Campaign Media Week Awards, Winner at the Social Buzz Awards, Winner at The Drum Marketing Awards, Bronze at Creativepool, 2x Finalist at the Sport Industry Awards, 2x Finalist at Cannes Lions, Finalist at the WPP Extraordinary Awards


The world reacts to the 19/20 Script of the Season. A national campaign that started with a single tweet. 

The Reveal:Because you can’t write it, but you can watch it, live on BT Sport.