BT SPORT / UNSCRIPTED
We scripted the entire football season before the first day of kick-off. (With a little help from Opta data and AI). Leading multiple teams on this pitch-winning project that brought the BT Sport account into WundermanThompson.
Role: Creative / Creative Director
Gold, Silver & Bronze at Cannes Lions, Yellow Pencil at D&AD, Grand Prix, 4x Gold & Silver at the DMAs, Gold & Silver at the Clios, Gold & 2x Silver at Creative Circle, Gold & Merit at The One Show, Gold at LIA, Winner at Eurobest, Gold at Epica, Winner at The Webby Awards, 4x Winner at the Marketing Week Masters, 3x Gold at The Lovie Awards, Gold & 3x Silver at The Caples, Gold & Silver at the Campaign Media Week Awards, Winner at the Social Buzz Awards, Winner at The Drum Marketing Awards, Bronze at Creativepool, 2x Finalist at the Sport Industry Awards, 2x Finalist at Cannes Lions, Finalist at the WPP Extraordinary Awards
Case Study / The world reacts to the 19/20 Script of the Season.
Kicking Off / A national campaign that started with a Tweet and reached 44 countries.
The Reveal / Because you can’t write it, but you can watch it, live on BT Sport.
