The Book 
of Morgan



BT Sport
The Unseen StatsData dominates the modern game. But behind the cameras, online abuse runs wild. Using AI, we measured the problem in real-time and surfaced the shocking stats sparking nationwide debate that became the backbone of The Black & Whitepaper, shaping BT’s online abuse policy.

Role: Creative Director
Silver & Bronze at Creative Circle, Gold, Silver & Bronze at the DMAs, Silver & 2x Bronze at The Caples, Silver & Bronze at Creativepool, Winner & Finalist at the Marketing Week Awards, Grand Prix Finalist at the DMAs, Winner at the I-COM Data Creativity Awards, Finalist at The One Show, Bronze at The Lovie Awards, Nominee at The Webby Awards, Highly Commended and Finalist at the Campaign Tech Awards, Highly Commended at The Drum Marketing Awards, Finalist at The Gerety Awards, Finalist at the DataIQ Awards
Case Study / Surfacing the stats no one was discussing.
The Black & Whitepaper / Shared with influencers and used to shape BT’s internal online abuse policy.
 Live DOOH and print, powered by our data and on channel assets released over the launch weekend.