SKY SPORTS / KEEP UP
We remixed Stormzy’s cult classic ‘Shut Up’ as a diss track to doubters of women’s football. Creating a modern day mix that repped WSL fans across the nation. This pitch-winning project brought SkySports into the doors of McCann London.
Role: Creative / Creative Director Directed by Nathan James Tettey at Knucklehead
Finalist at the Women’s Football Awards, Campaign Ad of the Day, Creative Brief Hot Pick, Creative Salon Work of the Week, Advertising Association Ad of the Week, featured in Little Black Book, Marketing Week, Marketing Beat, Four Stars on David Reviews
60” TVC / Stormzy’s cousin, Nadia Rose, leads our all-star modern-day WSL anthem.
The Streets / A modular Sky Sports x WSL identity, implemented across OOH, digital and social.
Scenes / Campaign photography captured by Latoya Okuneye.
