HONDA / RACING SPIRIT
After a seven-year absence, it was our job to mark Honda's return to F1 - redefining their online presence. We injected Honda’s legendary Racing Spirit into three test films, Twitter Engine Heads and a live race data website.
Role: Creative Directed by Lorrin Braddick at Archer’s Mark
Power Unit Tests / Celebrating the engineering brilliance behind their 2015 vehicle (shot without any access to it).
Power Unit Personalities / Tweeting live, pushing on Jenson/Alonso while interacting with the Honda community. Revealed via unique Influencer packs.
Live Race Data Website / Honda’s web experience was turned into a live data hub for fans.
